MEMPHIS, Tenn., March 2, 2017 – The Varsity Brands School Spirit Awards, presented by Varsity Spirit, Herff Jones and BSN SPORTS, has announced the finalists from 45 states in its 2017 School Spirit Awards Staff category. Awards include Legacy Coaching Award, Outstanding Athletic Director Award, Top-Notch Teacher Award, Top Athletic Trainer Award, Star Staff Member Award and Greatest Guidance Counselor Award.

The second annual Varsity Brands School Spirit Awards celebrates the very best of America’s high schools with 23 categories and over $100,000 in award money to honor students, staff and school organizations that make a positive and lasting impact in their schools and communities. Through this initiative, Varsity Brands aims to elevate the student experience and promote school spirit nationwide. 

“Varsity Brands is proud to honor the staff members who go above and beyond their duties to contribute to our schools. These staff members put forth a great deal of extra work to make high school engaging and memorable in and out the classroom,” said Jeff Webb, Founder and Chairman of Varsity Brands.


This award will honor one principal that understands the essential link between school spirit and student achievement and therefore supports academics and athletics alike. This principal is personable, active in school activities, encouraging to students and faculty and innovative in his/her approach to education and engagement.

Finalists include:

·Peter Winniger, Bristol Central, Bristol, CT

·Toby Pearce, Flora High School, Flora, IL

·Frances Clare, Mater Dei High School, Santa Ana, CA

·Dennis "Chip" Medders, Troup Central High School, LaGrange, GA

The $25,000 grand prize award, America’s Most Spirited High School, will honor one high school that demonstrates unparalleled school spirit and community pride. The winner of this category will be determined by online voting at, and the public can vote for their favorite. Winners from all 23 categories will be announced in an award ceremony on May 15th, at the Walt Disney World® Resort in Orlando, Florida.

To learn more about Varsity Brands and its School Spirit Awards, please visit