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The Clay County Advocate - Press-Flora, IL
  • The Beer Nut: Steinberg is Blatant about his new beer

  • Complicated beers are fine, but sometimes simple can be good, too. That is the idea behind Matthew Steinberg's brand-new Blatant Brewery: brew beers simply and good.

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  • Complicated beers are fine, but sometimes simple can be good, too.
    That is the idea behind Matthew Steinberg's brand-new Blatant Brewery: brew beers simply and good.
    "It's all in good humor," said Steinberg, a veteran of the Massachusetts brewing scene. "I said, 'Let's not start a beer marketing company, let's start a liquid company.’ We don't need to get fancy. The idea of this brand is strikingly simple. There is nothing fanciful about our labels. There is nothing fanciful about us, except for our beers. Be blatant, be clear, and be up front about what you're doing."
    Steinberg has been involved in brewing for years. He is the former brewer of what is now known as Rapscallion Brewery in Massachusetts. He was the head brewer at the Offshore Ale Company. He was also the first brewer at the Mayflower Brewing Company.
    So, even though I have not tried either of the Blatant beers, I feel confident that they will be fantastic based on Steinberg's brewing history. He does not brew bad beers.
    "I left Mayflower in February, 2010, almost two years ago, and I struggled on figuring out exactly what I wanted to do," said Steinberg. "I wanted to plan and do it right."
    Blatant Brewery does not have its own brewery. Instead, it is what is called a "Gypsy brewer." Steinberg rents space and time at the Buzzards Bay Brewing Company, where he goes in and brews the beer himself.
    Blatant has brewed two beers so far, the Blatant IPA and the Session Ale.
    The IPA, which Steinberg describes as Blatant's flagship beer, is brewed with two malts and three hops.
    "It's not meant to confuse you," he said. "It's meant to give you a good, hop-forward, dry beer to drink. It isn't muddled. It's deliberate and not meant to be looked at to see how complicated it is. It's meant to be simple, striking and quite frankly, blatant."
    The Session Ale is a beer at 3.9 percent alcohol by volume. "Session ale," is a term people use for low-alcohol beers where you can drink several in one drinking session without getting drunk.
    "It's an easy drinking, sessionable beer –– poundable," Steinberg said. "My thought behind doing the Session Ale was to make it low alcohol and drinkable."
    Both beers are works in progress and will continue to evolve as Steinberg continues to brew them.
    "The first batch of Session is kind of hoppy," said Steinberg. "I wanted the flavor and aroma to come through, and it's a little more bitter than I wanted.
    "The Blatant IPA is very hoppy, and it's very dry. It's really meant to be a hop-forward easy drinker. It finishes a little more bitter than I like," he said.
    Page 2 of 2 - Currently, Blatant beers are only available on draft, but Steinberg said people should expect to start seeing 22-ounce bottles of Blatant beers after Thanksgiving.
    The next Blatant beer will be the Blatant Stout, which will be out this winter.
    "It will be bigger, bolder, more blatant," said Steinberg. "It's very complex, yet with a simple approach. It's a single hop stout. This will be reminiscent of imperial stouts I made in the old days. It will be 8.5 percent ABV."
    In the future, Steinberg wants to do a series of Belgian-influenced ales. In addition, he wants to brew a Belgian-influenced, double IPA.
    "We're having fun with it. I'm really totally elated to be back in (the brewing industry)," said Steinberg. "Fifteen years of brewing. It's been a long and arduous journey."
    Norman Miller is a Daily (Mass.) News staff writer. For questions, comments, suggestions or recommendations, email nmiller@wickedlocal.com. Check out The Beer Nut blog at http://blogs.wickedlocal.com/beernut/ or follow the Beer Nut at his Twitter page at www.twitter.com/realbeernut.

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